Privacy Policy

Updated on 14 January 2025

Bliss Wheels (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring the responsible handling of your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you interact with our website at https://blisswheels.com including all subdomains and our e-commerce platform, as well as any Shopify-integrated services (collectively, the “Service”).

By accessing or using the Service, you confirm that you have read, understood, and agreed to this Privacy Policy and our Terms of Service. If you do not agree with these terms, please refrain from using the Service.

Definitions and Key Terms

For clarity throughout this policy:

• Cookie: A small text file placed on your browser to recognize your preferences, analyze behavior, and enhance website performance.
• Company: Bliss Wheels, registered in the United States, which is responsible for the collection and use of personal data as outlined herein.
• Customer: Any individual, company, or entity that uses or registers for the Service.
• Device: Any technology, such as a computer, smartphone, or tablet, used to access the Service.
• IP Address: A numerical label assigned to your device that helps identify its location and connection details.
• Personal Data: Any information that directly or indirectly identifies you, such as your name, email, or IP address.
• Service: The Bliss Wheels website, e-commerce tools, and associated features.
• Third-Party Service: External entities, such as payment processors, analytics providers, and marketing platforms, that assist in delivering or improving the Service.
• You: Any individual or entity accessing or interacting with Bliss Wheels.

Information We Collect

We collect personal and non-personal data through the following methods:

1. Information You Provide

You provide information to us when you:

• Create an account or register on our website (e.g., name, email, password, phone number).
• Place an order (e.g., billing and shipping addresses, payment details).
• Complete surveys, promotional forms, or provide feedback.
• Contact us for assistance or inquiries.

2. Information Collected Automatically

When you interact with the Service, certain data is collected automatically, including:

• Technical Data: Your IP address, browser type, device information, operating system, and referral URLs.
• Usage Data: Pages you visit, time spent on the website, and navigation patterns.
• Cookies and Tracking Technologies: Data collected through cookies and similar tools to analyze performance and personalize your experience.

The Personal Data may be freely provided by the User, or collected automatically when using this Service. Any use of Cookies – or of other tracking tools – by the Service or by the owners of third party services used by this Service, unless stated otherwise, serves to identify Users and remember their preferences, for the purpose of providing the service required by the User and for remarketing.

3. Information from Third Parties

We may receive information from trusted third parties, such as:

• Social media platforms when you engage with our content.
• Fraud prevention tools to verify transactions and enhance security.

How We Use Your Information

We use the information we collect for the following purposes:

• To Provide the Service: Fulfilling orders, processing payments, and managing your account.
• To Improve the Service: Analyzing usage data to optimize website performance and enhance user experience.
• For Communications: Sending updates, promotions, and newsletters (only if you’ve opted in).
• For Security and Compliance: Detecting fraud, preventing unauthorized access, and ensuring legal compliance.

Your personal data will only be used as described in this Privacy Policy or as required to comply with legal obligations.

How We Share Your Information

We do not sell or rent your personal information. However, we may share it under the following circumstances:

1. Service Providers: With trusted partners who assist in operations such as payment processing, order fulfillment, website hosting, and analytics.
2. Legal Compliance: If required to comply with legal obligations, court orders, or regulatory requests.
3. Business Transfers: In the event of a merger, acquisition, or sale of Bliss Wheels assets, your information may be transferred to the new entity.
4. With Your Consent: When you explicitly authorize us to share your information for specific purposes.

We may also share anonymized or aggregated data that cannot be used to identify you for research, analytics, or business purposes.

Links

When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Google Analytics

Our store uses Google Analytics to help us learn about who visits our site and what pages are being looked at.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and login credentials.
• Monitor website performance and analyze usage trends.
• Provide personalized content and advertisements tailored to your interests.

You can manage or disable cookies through your browser settings. However, please note that some features of the Service may not function properly if cookies are disabled.

Below is the complete list of cookies used on our store as provided by Shopify. These cookies are necessary for the proper functioning of our store, as well as for analytics and reporting purposes. For the latest updates on cookies used by Shopify-powered stores, you can also visit Shopify’s official Cookie Policy and navigate to the Merchant Storefronts section.

PREF, persistent for a very short period, Set by Google and tracks who visits the store and from where.

Cookies Necessary for the Functioning of the Store

These cookies are essential for the proper functioning of our store and cannot be disabled. They include:

Name	Description	Duration
_ab	Used to control when the admin bar is shown on the storefront.	1y
_abv	Persist the collapsed state of the admin bar.	1y
_checkout_queue_token	Used when there is a queue during the checkout process.	1y
_cmp_a	Used for managing customer privacy settings.	1d
_identity_session	Contains the identity session identifier of the user.	2y
_master_udr	Permanent device identifier.	session
_pay_session	The Rails session cookie for Shopify Pay	session
_secure_account_session_id	Used to track a customer's session for new customer accounts.	30d
_session_id	Used for providing reporting and analytics.	2y
_shopify_country	Used for Plus shops where pricing currency/country is set from GeoIP by helping avoid GeoIP lookups after the first request.	30min
_shopify_essential	Contains essential information for the correct functionality of a store such as session and checkout information and anti-tampering data.	1y
_storefront_u	Used to facilitate updating customer account information.	1min
_tracking_consent	Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region.	1y
auth_state_<<id>>	Stores state for customer authentication.	25min
card_update_verification_id	Used to support verification when a buyer is redirected back to Shopify after completing 3D Secure during checkout.	20min
cart	Contains information related to the user's cart.	2w
cart_currency	Used after a checkout is completed to initialize a new empty cart with the same currency as the one just used.	2w
cart_sig	A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations.	2w
cart_ts	Used in connection with checkout.	2w
cart_ver	Set every time a cart is updated and used to track cart version mismatches.	2w
checkout	Used in connection with checkout.	21d
checkout_one_remember_me	Used to prefill checkout with the details from the previous checkout.	1y
checkout_prefill	Encrypts and stores URL parameters containing PII which are used in cart permalink URLs.	5min
checkout_session_lookup	Used in connection with checkout.	3w
checkout_session_token_<<id>>	Used when a checkout session is established on the server.	3w
checkout_token	Captures the landing page of the visitor when they come from other sites.	session
customer_account_locale	Used to keep track of a customer account locale when a redirection occurs from checkout or the storefront to customer accounts.	1y
customer_payment_method	Stores what payment method is being updated for subscriptions.	1h
customer_shop_pay_agreement	Used to help verify a new Shop Pay payment instrument.	20min
device_fp_id	Device fingerprint identifier to help prevent fraud.	session
device_id	Session device identifier to help prevent fraud.	session
discount_code	Stores a discount code (received from an online store visit with a URL parameter) in order to the next checkout.	session
dynamic_checkout_shown_on_cart	Adjusts checkout experience for buyers that proceed with regular checkout versus dynamic checkout.	30min
hide_shopify_pay_for_checkout	Set when a buyer dismisses the Shop Pay login modal during checkout, informing display to buyer.	session
keep_alive	Used when international domain redirection is enabled to determine if a request is the first one of a session.	session
locale_bar_accepted	Preserves if the modal from the geolocation app was accepted.	session
locale_bar_dismissed	Preserves if the modal from the geolocation app was dismissed.	1d
localization	Used to localize the cart to the correct country.	2w
logged_in	Identity logged-in hint.	12w
login_with_shop_finalize	Used to facilitate login with Shop.	5min
master_device_id	Permanent device identifier.	1y
order	Used to allow access to the data of the order details page of the buyer.	3w
pay_update_intent_id	Stores an ID of a Shop Pay billing agreement update intent, required for a callback after verifying a new Shop Pay payment instrument.	20min
preview_theme	Used to indicate whether the theme is being previewed.	session
previous_checkout_token	Used to prefill checkout with the details from the previous checkout.	1y
previous_step	Used in connection with checkout.	1y
profile_preview_token	Used for previewing checkout extensibility.	5min
receive-cookie-deprecation	A cookie specified by Google to identify certain Chrome browsers affected by the third-party cookie deprecation. More information about this cookie can be found here.	session
remember_me	Used to prefill checkout with the details from the previous checkout.	1y
secure_customer_sig	Used to identify a user after they sign into a shop as a customer so they do not need to log in again.	1y
shop_pay_accelerated	Indicates if a buyer is eligible for Shop Pay accelerated checkout.	1y
shopify-editor-unconfirmed-settings	Stores changes merchant does in the editor to update the preview.	16h
shopify_pay	Used to log in a buyer into Shop Pay when they come back to checkout on the same store.	1y
shopify_pay_redirect	Used to accelerate the checkout process when the buyer has a Shop Pay account.	1y
storefront_digest	Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected.	1y
tracked_start_checkout	Used in connection with checkout.	1y
user	Used in connection with Shop login.	1y
user_cross_site	Used in connection with Shop login.	1y
wpm-domain-test	Used to test Shopify's Web Pixel Manager with the domain to make sure everything is working correctly.	session

  

Reporting and Analytics Cookies

These cookies help us analyze traffic, measure the effectiveness of our campaigns, and improve the Service:

Name	Description	Duration
_landing_page	Capture the landing page of visitor when they come from other sites.	2w
_orig_referrer	Allows merchant to identify where people are visiting them from.	2w
_shopify_ga	Contains Google Analytics parameters that enable cross-domain analytics measurement to work.	session
_shopify_s	Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use.	30min
_shopify_sa_p	Capture the landing page of visitor when they come from other sites to support marketing analytics.	30min
_shopify_sa_t	Capture the landing page of visitor when they come from other sites to support marketing analytics.	30min
_shopify_y	Shopify analytics.	1y
checkout_one_experiment	Used when a checkout is eligible to Checkout One and has been assigned to an experiment (control group or test group).	session
shop_analytics	Contains the required buyer information for analytics in Shop.	1y
unique_interaction_id	Used for checkout metrics.	10min

 

Children’s Privacy

Our Service is not directed at individuals under the minimum legal age required by applicable state laws for purchasing or operating electric bikes, scooters, or similar products. While some of our products may be suitable for younger riders, they are intended to be purchased by adults, such as parents or legal guardians, who are responsible for ensuring compliance with local regulations.

We do not knowingly collect personal information from individuals who are under the applicable legal age. If we discover that a minor has provided personal information without appropriate consent, we will promptly delete it. If you believe this has occurred, please contact us immediately.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy or to comply with legal obligations. Once no longer needed, the data is securely deleted or anonymized.

Data Security

We implement industry-standard safeguards to protect your personal information against unauthorized access, alteration, or misuse. These measures include:

• Encryption: Secure Socket Layer (SSL) technology for data transmission.
• Access Controls: Restricting access to authorized personnel.
• Monitoring: Regular audits and system updates to address vulnerabilities.

While we strive to protect your information, no method of transmission or storage is completely secure. You are responsible for keeping your login credentials confidential.

International Data Transfers

Your personal information may be transferred to, stored, or processed in the United States or other jurisdictions where Bliss Wheels or its service providers operate. These transfers are necessary to:

• Facilitate order fulfillment, including payment and shipping processes.
• Maintain the infrastructure and technical operation of our Service.
• Ensure website performance and security.

By using the Service, you consent to these transfers. We take appropriate steps, such as secure data handling agreements, to ensure your information is protected in compliance with applicable laws.

Your Rights

Your privacy rights may vary based on your location and applicable privacy laws. These rights may include:

• Accessing, updating, or correcting your personal information.
• Requesting the deletion of your personal data, where applicable.
• Changing your preferences regarding communications and other information you receive from us.

To exercise these rights, please contact us using the details provided below. Verification of your identity may be required to process your request. While we strive to honor all valid requests, please note that some limitations may apply due to legal or technical constraints.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page, and significant changes will be communicated through the Service. Continued use of the Service after updates constitutes acceptance of the revised policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please feel free to contact us using any of the following methods:

Store Hours: Monday to Friday - 9:00 AM to 5:00 PM ET

Phone: +1 (855) 472-5477

Email: info@blisswheels.com

Contact Form: Contact Us

Business Address: 8 The Green STE A

Dover, DE 19901

United States